Tag: Growth Hacking

Was ist Growth Hacking?

What the F**k is Growth Hacking?

You can´t imagine how many times I´ve got asked, when and how I came across the term “Growth Hacking” the first time. The answer is quite simple: I read a blogpost on techcrunch.com in 2014 from Aaron Ginn with the title „Defining A Growth Hacker“…and immediately the term “Growth Hacking” caught my attention… Finally, I found my…
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Europe’s Top Growth Hackers – Your complete guide to Growth Hacking

How often have I answered the question “Hendrik, how have you heard about Growth Hacking the first time”? No idea. Just a few days ago, I answered the question 3 times, while standing at the coffee machine on a Growth Hacking coaching day for a corporate accelerator program in Düsseldorf. Unfortunately, the answer is a…
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Growth Hacking Corporates

Growth Hacking in a startup vs in a company

Good news for all Growth Hackers. Our favorite topic “Growth Hacking” comes over more and more. Welcome in Europe! I´m getting daily emails with requests for interviews, guest postings, speaking slots and so on. I love it. One question that is coming quite frequently is “Hendrik, do you think there is a difference in  Growth…
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What are the best Growth Hacking ideas for B2B?

I wonder myself, why so many Growth Hackers ask especially for “Growth Hacks for b2b“? Is there really a difference? Between what – SaaS, B2C, B2B? Anyway – I try to grab this topic and want to give you a series of Growth Hacks and ideas how to grow your userbase within a b2b company.…
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My Growth Hacking Challenge @Startplatz / Cologne

After my slides was featured on the slideshare-frontpage about my Growth Hacking Challenge, I gathered more than 25.000 views in less than 3 days – here comes the video (German only, unfortunately). Credits to the Startplatz-team for support.


Growth Hack: How to use NPS to wake up sleeping Free users…

All Growth Hackers who are offering a Free offer or a Free-Trial period on their websites have the same problem, converting the free users into satisfied paid users. Onboarding funnels, Trigger mails, Sales Pipelines etc. – anything is possible. Gilles Bertaux – Growth Hacking expert from Paris presented a very smart Growth Hack. With the…
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Growth Hacker

Hey Mom, hey Dad – I´m a Growth Hacker!

In January 2014 I read a post on techcrunch “Defining A Growth Hacker: Growth Is Not A Marketing Strategy”. I remember quite well, that the keyword “Growth Hacker” was the only reason why I clicked on the title, when it came around via Twitter, Facebook or whatever. While reading the post I was wondering myself “Is…
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Growth Manager

Growth Manager vs. Growth Hacker

My last Growth Hacking presentation contains a slide where I made a differentiation between “Growth Hackers” and “Growth Managers”. A topic I had in my mind first time 12 months ago and wrote it down in my eBook. When I think about it myself or discuss about it with my collegues it becomes more and…
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Implementing Growth

Implementing Growth: Set only one company goal!

Implementing Growth is not that easy, as it seams to be. For every company, startup whatever there are different goals to achieve. But the idea behind “Growth Management” is, to set Growth Hacking as number one company goal. Easy? No.