Initiative-Q: 11+1 things you can learn from the best Growth Hack 2018

The last 2-3-4 days have been quite interesting for all Growth Hackers, that weren´t celebrating their weekend with being offline. Initiative Q is flooding all social media channels around Twitter, Facebook and Linkedin. What the hell is going on? How is it possible, that a project without having built a product yet is going viral…
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Was ist Growth Hacking?

What the F**k is Growth Hacking?

You can´t imagine how many times I´ve got asked, when and how I came across the term “Growth Hacking” the first time. The answer is quite simple: I read a blogpost on in 2014 from Aaron Ginn with the title „Defining A Growth Hacker“…and immediately the term “Growth Hacking” caught my attention… Finally, I found my…
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Growth Europe Summit

Growth Europe Summit – Facts and Figures

After performing more than 80 coaching sessions with my Growth Hacking Academy in 2017, I realized that I need a scaling product to be able to infect more people with the Growth Hacking spirit. A regular bootcamp-workshop means a lot of effort with planning, ticket selling, traveling, bootcamping, follow-up mailings etc. Although the results were fantastic…
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Europe’s Top Growth Hackers – Your complete guide to Growth Hacking

How often have I answered the question “Hendrik, how have you heard about Growth Hacking the first time”? No idea. Just a few days ago, I answered the question 3 times, while standing at the coffee machine on a Growth Hacking coaching day for a corporate accelerator program in Düsseldorf. Unfortunately, the answer is a…
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Growth Hacking Corporates

Growth Hacking in a startup vs in a company

Good news for all Growth Hackers. Our favorite topic “Growth Hacking” comes over more and more. Welcome in Europe! I´m getting daily emails with requests for interviews, guest postings, speaking slots and so on. I love it. One question that is coming quite frequently is “Hendrik, do you think there is a difference in  Growth…
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Getting up early is for winners!

Good morning, it´s 5.30am in Cologne/Germany right now. After I prepared the 5am milk for our beautiful baby girl, I got up. Stupid idea? No, not really. Honestly, the best survival tactic at these tough days with an exhausting more than fulltime job and using the rest time for baby sitting. But what to do in…
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What are the best Growth Hacking ideas for B2B?

I wonder myself, why so many Growth Hackers ask especially for “Growth Hacks for b2b“? Is there really a difference? Between what – SaaS, B2C, B2B? Anyway – I try to grab this topic and want to give you a series of Growth Hacks and ideas how to grow your userbase within a b2b company.…
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My Growth Hacking Challenge @Startplatz / Cologne

After my slides was featured on the slideshare-frontpage about my Growth Hacking Challenge, I gathered more than 25.000 views in less than 3 days – here comes the video (German only, unfortunately). Credits to the Startplatz-team for support.


Growth Hack: How to use NPS to wake up sleeping Free users…

All Growth Hackers who are offering a Free offer or a Free-Trial period on their websites have the same problem, converting the free users into satisfied paid users. Onboarding funnels, Trigger mails, Sales Pipelines etc. – anything is possible. Gilles Bertaux – Growth Hacking expert from Paris presented a very smart Growth Hack. With the…
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User Onboarding with automated emails

For all Growth Hackers and Growth Managers it is common sense, User Onboarding is the biggest challenge after they registered on your website. I want to give you some examples how your product can be more successfull, by increasing the product usage per user.